Photo retouching studio in Paris. The bottle, the grain of the skin, the texture of a foundation: beauty retouching and high-end product photo retouching, letting nothing through.
A perfume bottle leaves no room for approximation. The glass, the reflections, the colour of the juice, the grain of a cream: everything is decided in the light and in the retouching. Wet Paint Factory, a photo retouching and photo post-production studio in Paris, handles the photography and image retouching for fragrance and cosmetics houses, from the e-commerce packshot to the advertising campaign image.
We can handle the shoot on site for all your images, then their retouching. We can also work on retouching only, on images you already have. Our team includes photographers who specialise in cosmetics and fragrance, including Marie Liszkay.
We produce every type of image a brand needs: packshots for product pages, catalogue visuals, editorial images, campaign images. They are shot on site and retouched by the same team, or retouched alone if you send us your files.
Fragrance and cosmetics concentrate the most demanding subjects in product photography. Glass reflects everything around it. A liquid changes shade depending on the light. The texture of a cream, a powder or a foundation must stay legible without looking unreal. Each material demands its own lighting and retouching, never a recipe applied to the whole series.
Glass and reflections are first worked on at the shoot, with our specialist photographers. Retouching then finalises the rendering: it balances the reflections and perfects the image.
We handle beauty retouching on faces and textures, and high-end product photo retouching on bottles and packaging.
A product's colour is a commitment to the end customer: a lipstick, a perfume juice or a packaging must appear on screen as they are in the box. To hold it, we work on calibrated screens, with senior retouchers, and we refer to the physical product and to colour swatches. Nothing replaces the eye of an experienced professional to judge a colour, and the client's validation confirms the result.
A range is judged on all the references side by side. Consistency rests on the team's expertise: the professional eye and the client's validation. On projects that require it, one person is dedicated to the consistency of the whole.
We work for fragrance and cosmetics houses:
Some of these relationships have lasted for over ten years.
We process around 6,000 images a year. A project can range from 2 images for a campaign to 500 images for an e-commerce catalogue.
The quote is sent to you within 24 hours. From the shoot onwards, delivery times are tailor-made: they are counted in a few days and are set with you according to the volume and the complexity of the products.
We can work with the brand's photographers or with our own. Validation is done online, on a dedicated platform, or by email, depending on your organisation.
Process. Brief, technical scoping, shoot or generation, retouching, validation. A solid brief upstream avoids back and forth: V1 already looks like the final version.
Formats. Delivery in the formats and resolutions of your platforms (website, marketplace, social media, print), colour retouching held from start to finish.
Confidentiality. Launches under embargo: systematic confidentiality agreements, restricted access to unpublished visuals.
Artificial intelligence is one more tool to extend a shoot: image variations, added sets. The product stays photographed, and these images serve as a reference to guarantee its accuracy. We are preparing an offer built on this principle: a product is shot once, then extended into packshots, moods, editorial and campaign from a client brief, by the creative team and the AI tool.
Your images are not used to train models. We favour commercially safe models, or models that run offline on our own machines.
Can you handle both the shoot and the retouching, or only the retouching?
Both are possible. We can handle the shoot on site for all your images, then their retouching. We can also work on retouching only on your existing images.
How do you guarantee the colour accuracy of a product?
Through calibrated screens, senior retouchers, reference to the physical product and colour swatches. Nothing beats human expertise for colour, and the client validates the result.
How do you ensure the consistency of a range across several references?
Through the team's professional eye and the client's validation. On projects that call for it, one person is dedicated to the consistency of the whole.
How do you treat glass and reflections?
Glass and reflections are first worked on at the shoot, with our fragrance and cosmetics specialist photographers. Retouching then finalises the rendering: it balances the reflections and perfects the image.
What are your deadlines?
The quote is sent to you within 24 hours. From the shoot to delivery, deadlines are tailor-made and are counted in a few days, depending on the volume and the complexity of the products.
What volumes can you handle?
From 2 images for a campaign to 500 images for an e-commerce catalogue.
Are launches under embargo kept confidential?
Yes. We systematically sign confidentiality agreements, and access to unpublished visuals is restricted.
How do you use AI, and are my images used to train models?
AI extends a shoot: variations, added sets. The product stays photographed to guarantee accuracy. Your images are not used to train models: we favour commercially safe models, or models that run offline on our own machines.
Do you work with the brand's teams?
Yes. We can work with the brand's photographers or with our own. Validation is done online, on a dedicated platform, or by email.
A reliable provider is not an infallible one: it is one that keeps its commitments, knows how to refuse an impossible deadline and holds visual consistency under pressure. The size of the structure makes no difference. What matters is how often the initial brief is enough, without back and forth.
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A luxury photo production project unfolds in three stages: a brief and a quote that frame the need, a production and retouching aligned with the brand's art direction, then follow-up with a single point of contact. The aim is to deliver visuals ready to publish, on the announced deadlines, without endless back and forth.
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